When I buy a flake tobacco, I like to get the unbroken flake, packed in a way that tries to preserve the whole flake until it gets to me. And I have to say that 4Noggins has fallen down on that aspect of customer service. When I buy the flakes, I want the flakes and not a ton of broken flakes and crumbs. Yes, I know there will be waste. But that could be packaged up and sold as 'broken flake.' Heck, I would even buy it. But when I buy flakes, I want the whole flake.