Right out of the tin, this tobacco has a very sour and smokey kind of smell, just as you would expect from a Latakia and Oriental tobacco. It is very easy to pack, and it stays lit throughout the entire bowl without getting hot. The smoke is very rich and satisfying, without having much complexity. I would highly recommend this tobacco to anyone who loves this very rich, smooth, and smokey Latakia and Oriental taste with a subtle natural sweetness.