I haven't seen much said about this blend in various pipe forums, maybe folks overlook it because the name isn't terribly imaginative compared to other morning themed blends (Bayou morning, Chelsea morning, EMP, etc.), but this a great blend, one of the first I've bought in bulk. True to the description, the bourbon and sweet notes (vanilla, I think) pair well with a cup of coffee and without being overbearing, leaning more towards a crossover blend where you can still taste the virginia and burley.
Plus, as an Irish guy, I appreciate that someone in the Stokkebye clan thought "You know what's a good flavor profile for morning time? Bourbon." Heck, even Peterson's doesn't do that.